AIM FOR THE BODY DECORATION METHODS 15 Anchor Point Uniforms and Corporate Apparel are a highly effective form of getting your logo out there. One study showed that 56.1% of respondents said uniforms work better than Internet ads, 73.5% said better than television, and 75.7% said better than billboards.* Wearable items are like mobile ads for your logo! Customers indelibly remember your brand as they reach for their favorite hat, tee, sweatshirt, or blanket time and time again. *Source: “Are Uniforms an Effective Marketing Tool?” study by Suffolk University Sawyer Business School Screen Printing Using a single screen or plate to print each specific imprint color. Ink is pressed through a screen with areas blocked out by a stencil. When printing multiple colors, each color will have its own mesh screen that is open to the area that will receive that color ink; each color is done one at a time and when each has been applied it will combine for the desired multi-color look. This method usually allows for the use of Pantone Matching System (PMS) colors. Pricing is usually based on the number of colors since a separate screen is needed for each color. 4-Color Process A system where a color image is separated into four color values (called color separation) and imprinted through the use of filters and screens to create photograph-like images. The colors are often referred to as CMYK (Cyan, Magenta, Yellow and Black). Four screens are needed to print this and there may be a color separation charge. Sublimation Dyes are transferred to an object through the use of heat and pressure by a commercial heat press. When the heat and pressure are applied, the dye sublimates onto the product. There is no need for separate screens, films, etc. Digital Printing This process is popular for ordering a smaller quantity since no screens are required. Digital printing involves your artwork being processed by a computer, and then printed directly onto the surface of the product. Digital printing is not a heat transfer as the ink is directly adhered to the fabric of your shirt or other item. Epoxy Dome A clear, high-gloss, polyurethane coating that can be added to an item over the logo area. It creates a clear “dome” over the imprint area giving shine, depth, and durability. This is only available on specific types of material - ask us for details. Laser Engraving / Etching By etching your logo onto a surface, it can bring great detail and give a high perceived value. Stamping An impressive 3-D effect. This process uses machinery to “press” the surface of the item to form to the desired shape. Thus the imprint goes into the product leaving the impression. Embossing creates a RAISED impression. Debossing creates an INDENTED impression. Embroidery The process of stitching designs into material such as a woven fabric. The price for embroidery is typically based on the number of stitches required for the logo and not the number of thread colors used.
My Products 2016
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