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My Products 2016

AIM SMARTER TO HIT YOUR TARGET 1 The next step is to focus on your goal. The first step in aiming smarter is to identify and target your audience. With each promotion and marketing campaign, think about who you want to reach. This will help you achieve the best results. POSSIBLE TARGETS Top Customers Present Customers Prospective Customers Lost Customers Employees General Public Have a purpose in mind and include a call to action with a phone number, website, email, or QR code. POSSIBLE GOALS Brand Awareness Build Trade Show Traffic Generate New Customers Improve Customer Relations Launch a New Product or Service Promote Loyalty or Show Pride Fundraising Motivate or Reward Performance Increase Referrals Awards 2 3 Finally, think about how you plan to It is also important to consider where you want your message to be viewed by your target audience. For example, if the power goes out, a glow-in-the-dark product with a “Call for Emergency” phone message may be more useful than simply a flashlight with a power company logo imprint. POSSIBLE LOCATIONS At the Office At Home In the Car At an Event Attached to a Mobile Device deliver the product. Ask us about special packing options. Delivering an item in a gift box changes the perceived value of almost any item. POSSIBLE DISTRIBUTION OPTIONS Hand Deliver Direct Mailing Gift with Purchase Trade Show Networking Event 4 58% STAYING POWER: 58% of those surveyed keep promotional products for at least a year 88% RECALL: 88% can recall the advertiser from a promotional product 85% INCREASED BUSINESS: 85% did business with an advertiser after receiving a product from them 73% REPEAT EXPOSURE: 73% used a promotional item at least once a week & 45% at least once a day PROMOTIONAL PRODUCTS WORK *Sources: Promotional Products Association International and promotionalproductswork.org


My Products 2016
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