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My Products 2017

A recent keyword research project found me suddenly, unexpectedly falling down the rabbit hole. Scouring the interweb for health and wellness trends led me to analyze recent search engine activity for the term ‘fitness’ – a word I had always known as the sunny pursuit of an active and healthy lifestyle, framed by morning gym visits, late afternoon jogs and sun-drenched weekends of co-ed beach volleyball tournaments. But as the associated search terms began to unfurl on the monitor before me, I realized with growing uneasiness that this once light and ebullient expression had now taken on a new - and dare-I-say - darker meaning. “24 hrs” was the term most closely associated with the word fitness, just before “24 - 7”. This was followed in rapid JUNE • 17 wellth.xyz 25


My Products 2017
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