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My Products 2017

and transmuted gold. Perhaps a cabal of Illuminati, enrobed in terrycloth sweats, engaged in mysterious rituals and rites of passage that include the “golden plank” and the handstand pushup. At the head of either would be the chieftain, of course, the Grand Poobah, with his semi-permanent protein shake moustache and bearskin headdress fashioned as an ode to Richard Simmon’s afro. Toiling away in the murkiness of night, casting off the unproductive shackles of sleep, these were obviously the coming uber-elite of our society. Too focused, too driven, too ambitious to respect society’s diurnal norm. “Or maybe they’re just busy,” said my wife, settling in next to me as I lay wide-eyed in bed, contemplating this all aloud. “Or work the night shift.” Well… sure… I guess anything’s possible. The truth is we are all really busy. The old workplace 9 to 5 paradigm no longer holds true. The speed of information, our perpetual connectedness and the globalization of our work lives constitute the zeitgeist framework of our lives. It’s not uncommon that we attend pre-9am morning meetings, or burn the midnight oil, the latest project to wander far off the critical path. In London, England, up to 10% of a gym’s membership activity is between 10pm and 6am. Half of those are people who begin their workouts at midnight. A member is 80% more likely to join a health club if they offer 24 hour services. In Singapore, graveyard-shift bank employees spend their “lunchtimes” pounding the iron. The Gymmboxx chain of gyms opened four 24 hour outlets, after realizing the model “work(ed) like magic” when they tested their first concept gym. 500 members use the facility daily, with a rush of people coming in at 1am and thinning out only between the hours of 3am and 4am. In the suburbs of Auckland, New Zealand the growth of no-frills, 24 hour gyms is fueling the demand for commercial zoning in residential areas, as proprietors look to find locations that are not only cost-effective but within minutes of the homes of their prospective members. Proximity is key here – night sweaters do not want to spend half their allotted workout time in transit. A quick check of my own neck of the woods – mid-town Toronto, and equal parts high density condominiums and suburban housing – revealed the presence of four 24 hour gyms within sleepwalking distance. So apparently the practice was in full swing all around me. My neighbours, my friends – all withholding a secret identity from me. What were they doing there at such odd hours, while I slumber obliviously – dare I say pedestrianly – through the night? I had to see for myself. The gym looked tauntingly similar to its daytime visage. So well lit, in fact, that it seemed more bright and visible than it did in the day. I wondered about security in the 24 hour gym game – apparently so have the proprietors. Digital fobs and fingerprint scanners guard the entrance of many gyms from the shady denizens of the criminal underworld, coupled with extensive CCTV networks and panic buttons. Legislators around the world, however, are not convinced this is enough. Minimum staffing levels for 24 hour gyms are in active debate in councils all around the planet. My local was up to code, apparently, as I was greeted by a WB8007 750 ML (25 OZ.) ALUMINUM WATER BOTTLE WITH CARABINEER WB9107 DUHRBRAY 500 ML. (17 OZ.) MATTE FINISH ALUMINUM BOTTLE JUNE • 17 wellth.xyz 29 WB4833 500 ML (17 OZ.) STAINLESS STEEL WATER BOTTLE WITH CARABINEER


My Products 2017
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