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My Products 2017

brands associated with them? Spectacular. So it’s no wonder a brand will pay hugely for an Instagram or Pinterest endorsement from one of these uber-influencers. It’s a practice that has hit a fevered peak over the past few years. But the ensuing popularity of these bottles allows manufacturers to charge a premium for their wares. This has certainly opened up an opportunity in the promotional product world, with the retail-inspired versions of the bottles shipping at less than half the cost. Drinkware has been the industry’s hottest growth category for a couple of seasons now, and there doesn’t seem to be an end in sight. It’s dovetailing perfectly with the corporate health and wellness trend, too. Glass and stainless steel water bottles are shipping out in droves to fill company-store shelves, with employees snapping them up as quickly as they appear. Fabulous new full-colour decorating techniques (ie; HD360) and classic standards like laser-etch engraving are making them look good doing it. The connection someone has with their daily drinkware piece is a truly personal one – a great thing for quality and value of the branding impression ROI. And for a promotional product, that kind of cachet is akin to a red carpet appearance at the Oscars. JUNE • 17 wellth.xyz 69 WB9099 QUEENSWAY 520 ML. (17.5 OZ.) GLASS BOTTLE


My Products 2017
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