17 TRADITIONAL BRANDING SOLUTIONS DOMED ZIP PULLERS Stickers are digitally printed in full-colour and then automatically cut to the required shape and size. The stickers are coated with a polyurethane resin to give a threedimensional appearance. Using a split ring, the sticker is then attached to the zip puller. This process provides a digital full-colour solution and is ideal for a subtle approach when branding multi-colour logos that are hard to replicate with other print techniques. EMBROIDERY Embroidery is the art of decorating fabric with designs stitched in strands of thread. Embroidery machines are driven by computers that read digitised embroidery files created by special software. The machines automatically create a design from a pre-made logo that is inputted into the machine. Logos can be embroidered in up to 9 different thread colours. This process is ideal for textiles and fabrics and provides a permanent and upmarket branding solution on the product. HEAT TRANSFER PRINTING A digital image is printed onto a special vinyl surface, which is then placed onto the garment in the desired position. The garment is placed in a heat press and the heat from the press melts the adhesive backing on the vinyl, merging it with the fabric. This process is mainly used where a logo is too intricate for screen printing. Since it’s a digital print the detail in the logo can be replicated with great clarity. SCREEN PRINTING Screen printing is the process whereby a logo is transferred onto a garment via a mesh screen. This method provides excellent coverage and is especially good for large and bold logos. Colours are printed one at a time so accurate registration is essential. Screen printing allows up to a 6 colour print and is a popular choice for branding t-shirts and caps. SUBLIMATION PRINTING A full-colour digital image is printed onto specialised paper using specialised inks. The paper is firmly adhered to the garment surface and when heat is applied to the image on the paper by way of a heat press machine, the ink on the paper is transformed from a solid to gaseous state, infusing with the fibres of the garment at a molecular level and permanently bonding the image to the garment. This process is suitable for polyester-based apparel and other synthetic materials and works best when applied to white garments. Since it’s a digital print any fine detail in the image can be replicated with great clarity.
Corporate & Promotional Apparel 2018-2019
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