18 OUTSIDE-OF-THE-BOX BRANDING SOLUTIONS DEBOSSING A logo is pressed into the surface of a garment using heat and pressure to create a permanent stamped impression. This branding process is both subtle and classy, resulting in a unique tone-on-tone look and is a great choice for waterproof garments. LASER ETCHING Using a state-of-the-art laser, the dye from the material surface is removed from a garment by way of a laser etching technique, creating a modern tone-on-tone look which cannot be replicated by any other process. This process creates highly detailed images/logos across zippers and over buttons and seams without damaging the garment or compromising the integrity of waterproof material. As depicted below, the result and clarity of laser may vary depending on the colour, style and material of the garment. To illustrate the variance, we branded the same logo on 7 different colours of the same garment. Given the less-than-desirable outcome (as seen on the swatch to the left) we do not offer laser etching on certain garment colours. Laser-ready styes in the catalogue are denoted by LG at the top of the applicable page. Where a model is wearing a laser-ready colour of a laser-ready style, we have included a swatch depicting the lasered logo. Please refer to the thumbnail guide on pages 12 to 15 for an overview of the garments and colours that can accommodate laser etching.
Corporate & Promotional Apparel 2018-2019
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